Logo vector Digital Personas

Privacy Policy

Privacy Policy

Last updated: 20/04/2026

This website is operated by Quicksand Design Studio Pvt Ltd. (“we”, ​“us”, ​“our”).
We are committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights.

1. What this website does
This website shares insights and data from the Digital Personas project.
Digital Personas are composite representations built from research data. They do not represent real individuals. The Digital Personas presented on this website are based on research conducted across multiple countries.
All research data used to create personas is anonymised and aggregated.

Personas are not identifiable individuals. No personal data of research participants is shared on this website.

2. Data we collect
We collect limited data through this website:

a. Information you provide

  • Name and email address (if you contact us or fill a form).

b. Automatically collected data

  • IP address.
  • Browser type and device information.
  • Pages visited and time spent on the site.
  • This data is collected using standard analytics tools.

3. How we use your data
We use data to:

  • Respond to enquiries.
  • Improve the website and user experience.
  • Understand how the site is used.
  • Share relevant information about our work (if you opt in).
  • We do not sell your data.

4. Sharing of data

  • We may share limited data with:
  • Research and project partners (e.g. collaborators involved in the Digital
  • Personas work).Service providers (e.g. website hosting, analytics tools).
  • These parties are required to handle data responsibly.

5. Cookies and analytics

  • This website may use cookies and third-party analytics tools (such as Google Analytics) to understand how visitors use the site. 
  • You can control or disable cookies through your browser settings.

6. Data storage and retention

  • Data is stored on secure servers.
  • We retain data only as long as necessary for the purposes outlined above.
  • Analytics data may be retained in aggregated form for longer periods.

7. Your rights
You may have the right to:

  • Access the personal data we hold about you.
  • Request correction or deletion.
  • Withdraw consent (where applicable).

To make a request, contact us at: email hidden; JavaScript is required

8. Third-party links

  • This website may contain links to other websites.
  • We are not responsible for their privacy practices.

9. Updates to this policy

  • We may update this policy from time to time.
  • Changes will be posted on this page.

10. Contact

If you have questions about this policy, contact:
email hidden; JavaScript is required