Northern Nigeria

Women’s digital use is largely mediated, restricted, and basic, with many relying on shared devices and support from others. A smaller group expands into more independent, data-led use, though greater visibility often brings scrutiny, monitoring, and tighter social control.
Persona Prevalence
Visualisation of prevalence at state and district levels with confidence estimates of representation. Also included are non-representative cluster level prevalence indications.

Personas for Northern Nigeria
Explore each persona to understand behaviours, constraints, and contexts.