Provides a population-level view of how personas are distributed across a geography, enabling comparison across segments and revealing how digital access, capability, and constraints vary in scale. This helps identify where digital solutions are likely to be most effective, which populations to prioritise, and how interventions can be aligned with local patterns of access and capability.
Women’s digital use is largely mediated, restricted, and basic, with many relying on shared devices and support from others. A smaller group expands into more independent, data-led use, though greater visibility often brings scrutiny, monitoring, and tighter social control.Read More
Women’s digital use spans basic, constrained access to highly intentional, data-driven engagement. Early exposure and aspiration shape use, particularly for livelihoods, while disruptions from cost, device quality, and instability require constant adaptation across different levels of capability and independence.Read More
Women’s digital use is widespread but uneven, ranging from shared, low-capability access to more independent, multi-functional use. Mobile money makes digital participation essential, even for those with limited skills, while friction, risk, and at times conflict or violence shape how women engage.Read More
Women’s digital use reflects high smartphone access alongside lower literacy, shaping how devices are used and understood. Use is often mediated and guided by strong norms around propriety, with engagement negotiated within expectations of respectability, responsibility, and appropriate visibility.Read More
