Logo vector Digital Personas

Regions

  • Rural NN P2

    Northern Nigeria

    Women’s digital use is largely mediated, restricted, and basic, with many relying on shared devices and support from others. A smaller group expands into more independent, data-led use, though greater visibility often brings scrutiny, monitoring, and tighter social control.

  • S Nigeria Region Descriptor

    Southern Nigeria

    Women’s digital use spans basic, constrained access to highly intentional, data-driven engagement. Early exposure and aspiration shape use, particularly for livelihoods, while disruptions from cost, device quality, and instability require constant adaptation across different levels of capability and independence.

  • Kenya Banner

    Kenya

    Women’s digital use is widespread but uneven, ranging from shared, low-capability access to more independent, multi-functional use. Mobile money makes digital participation essential, even for those with limited skills, while friction, risk, and at times conflict or violence shape how women engage.

  • Region Descriptor Senegal

    Senegal

    Women’s digital use reflects high smartphone access alongside lower literacy, shaping how devices are used and understood. Use is often mediated and guided by strong norms around propriety, with engagement negotiated within expectations of respectability, responsibility, and appropriate visibility.