Southern Nigeria
Women’s digital use spans basic, constrained access to highly intentional, data-driven engagement. Early exposure and aspiration shape use, particularly for livelihoods, while disruptions from cost, device quality, and instability require constant adaptation across different levels of capability and independence.
Persona Prevalence
Visualisation of prevalence at the state level with confidence estimates of representation. Also included are non-representative cluster level prevalence indications.
Personas for Southern Nigeria
Explore each persona to understand behaviours, constraints, and contexts.