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Guided Foundational

Fatuma

Age
44 Years
Location
Kwale
Marital Status
Married
Education
Incomplete Higher
Pathways Segment

A homemaker relying on family support to access and use a shared phone

24

For women who cannot read or navigate phones independently, digital access works only when someone nearby can reliably help, interpret, or act on their behalf. Capability may live with the family, not just the woman.

How She Uses the Phone 

Fatuma is a 44-year-old woman living in rural Kwale with her husband, co-wife, and five children. She never finished primary school and earns a small income repairing brooms at home. Most days are split between household chores and broom work, and she depends heavily on her husband and children to communicate with customers.

Her exposure to phones began late in life. When her eldest son was still in school, her husband bought him a small feature phone. Fatuma would watch him answer calls, play music, and message friends. I was curious about this. I also wanted to speak to my sister or my customers, so I asked my boy how he does this,” she says. He told me to press the green button to answer and the red to disconnect. That’s how I learnt.”

Today, Fatuma shares a basic button phone with her co-wife, using it mainly to answer calls from customers bringing brooms for repair. She never makes calls herself. When a message arrives, she cannot read it and waits until her son comes home to interpret it. I just wait,” she says. When he comes, he tells me who sent me a message and what was said.” 

The radio has become one of the few things Fatuma enjoys during her long workdays. Her co-wife knows how to operate it through the phone and plays morning programmes. 

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They mostly listen to health shows, which Fatuma follows closely as she works. She wishes she could tune in on her own, but she struggles to remember the steps.

My son has shown me many times, but I wish I could do it correctly,” she says. When I try alone, the station is wrong and nothing works. I don’t know how to bring it back.” 

M-Pesa brings a different kind of anxiety. It is essential for her broom repair work, as customers increasingly prefer to pay digitally. If I touch the wrong thing, maybe the money will disappear,” she says. When payments come in while her husband or children are away, she must wait — sometimes for hours — before confirming whether she has been paid. 

Her Ecosystem of Learning and Facilitation 

Fatuma’s son is her main teacher, the person she turns to whenever she wants to understand something new. He is patient and shows her the same steps again and again. For e.g. how to move between radio stations, how to check if the phone has enough charge, how to recognise an M-Pesa alert. Fatuma tries to follow along, but without the ability to read, she relies on other cues to remember.

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He tells me, Mama, just remember the colour of this message,’ or he says, Mama, remember this sound — this means it is an M-Pesa message.’ I try to learn like this, but it is difficult,” she admits.

Recently, her son has begun showing her short videos and movies on his phone so she can see the difference between her basic device and a touchscreen. Fatuma watches closely as he swipes across the screen. This one shows things clearly. I want a phone like that,” she says. I will learn how to use this one day.”

50% of the women in this persona have not completed primary schooling. (DHS-8, 2022)

Facilitators: Women in this persona heavily depend on patient facilitators for their digital access. Capable children, when available can become ideal helpers.

Learning Style: Women in this persona tend to learn through repeated demonstrations and may rely on pattern recognition.

66% of women in this persona report using phones for financial transactions. (DH-8, 2022)

46% of women in this persona have a radio in their household. 14% have a television. (DHS-8, 2022)

10% of the women in this persona are in a polygamous marriage. (DHS-8, 2022)

Learning Needs: Women in this persona will require support with basic phone functionality, including making and receiving calls or using the radio.

Base Capabilities: Women in this persona are very unlikely to have had exposure to digital early in their lives.

Reach and Connection: Women in this persona may use their phones  to stay in touch with close family members and customers for livelihood-related purposes.