Logo vector Digital Personas

Stories

  • 34 1

    Ogechi

    A laundry worker without a phone, relying on others to stay reachable for work

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    Age
    35 Years
    Location
    Lagos
    Married Status
    Married
    Education
    Complete Secondary
  • 35 1

    Hope

    A street food vendor using a basic phone while saving toward a smartphone to grow her business

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    Age
    30 Years
    Location
    Lagos
    Married Status
    Separated
    Education
    Complete Secondary
  • 37 1

    Aisha

    A home-based tailor using a basic phone to stay reachable and support her work

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    Age
    23 Years
    Location
    Lagos
    Married Status
    Married
    Education
    Incomplete Secondary
  • 36 1

    Grace

    A mother using digital tools to understand and manage her child’s health

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    Age
    22 Years
    Location
    Lagos
    Married Status
    Married
    Education
    Complete Secondary
  • Untitled design 4

    Patience

    A juice seller using her phone to learn, improve, and grow her business

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    Age
    28 Years
    Location
    Lagos
    Married Status
    Married
    Education
    Higher
  • 24

    Fatuma

    A homemaker relying on family support to access and use a shared phone

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    Age
    44 Years
    Location
    Kwale
    Married Status
    Married
    Education
    Incomplete Higher
  • 23

    Beatrice

    A hairdresser relying on her phone to stay reachable and share her work with clients

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    Age
    35 Years
    Location
    Nakuru
    Married Status
    Married
    Education
    Complete Secondary
  • 22

    Agnes

    Protecting her savings through digital tools to support her family

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    Age
    28 Years
    Location
    Kwale
    Married Status
    Married
    Education
    Incomplete Secondary
  • 25

    Mary

    A single mother using her smartphone to support her child’s learning and daily work

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    Age
    24 Years
    Location
    Kwale
    Married Status
    Separated
    Education
    Incomplete Secondary
  • 26

    Ruth

    A field sales agent using digital platforms to attract customers and manage her work

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    Age
    28 Years
    Location
    Nakuru
    Married Status
    Married
    Education
    Complete Secondary
  • 31

    Aminata

    A home-based hair braider using a basic phone to stay reachable and receive payments

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    Age
    35 Years
    Location
    Louga
    Married Status
    Married
    Education
    No Education
  • 30

    Mariama

    A woman building her cooking skills through limited and irregular smartphone access

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    Age
    30 Years
    Location
    Diourbel
    Married Status
    Married
    Education
    No Education
  • 29

    Aby

    An mother using digital tools to navigate everyday health and wellbeing

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    Age
    27 Years
    Location
    Tambacounda
    Married Status
    Married
    Education
    Complete Secondary
  • 28

    Rokhaya

    A homemaker running a small online resale business from home

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    Age
    29 Years
    Location
    Matam
    Married Status
    Married
    Education
    Complete Secondary
  • 15

    Zahara

    An urban woman relying on others to manage mobile payments due to limited literacy

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    Age
    31 Years
    Location
    Nakuru
    Married Status
    Married
    Education
    No Education
  • 14

    Selina

    A sales agent using a basic phone to stay reachable and sustain her work

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    Age
    27 Years
    Location
    Nairobi
    Married Status
    Separated
    Education
    Complete Secondary
  • 13

    Mercy

    A single mother relying on digital platforms to manage childcare independently

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    Age
    22 Years
    Location
    Nairobi
    Married Status
    Separated
    Education
    Complete Secondary
  • 12

    Leah

    A pregnant woman managing her health and childcare through a guided WhatsApp support group

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    Age
    24 Years
    Location
    Nairobi
    Married Status
    Married
    Education
    Complete Secondary
  • 11

    Alice

    A mother using digital tools to manage her personal health with trusted support

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    Age
    29 Years
    Location
    Nairobi
    Married Status
    Married
    Education
    Higher
  • 9

    Khadija

    An older woman in urban Kano who rejects phone use to uphold household norms and values

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    Age
    40 Years
    Location
    Kano
    Married Status
    Married
    Education
    No Education