Logo vector Digital Personas
DP patterns banners 07

Assisted Basic

Ogechi

Age
35 Years
Location
Lagos
Marital Status
Married
Education
Complete Secondary
Pathways Segment

A laundry worker without a phone, relying on others to stay reachable for work

34 1

When affordability is a real constraint in women’s digital journeys, borrowing a device can help temporarily, but it does not solve the problem. Without affordable, personal access, women remain harder to reach, less confident using the device, and more likely to lose work opportunities.

How She Uses the Phone 

Ogechi, 35, supports her family by doing laundry jobs for neighbours and small businesses nearby in Lagos. She once owned a basic handset that she used mainly for calls, but during a period of financial strain, she was forced to sell it to buy groceries. Since then, she has been without a phone. This loss has affected both her income and her sense of security.

Without her own device, Ogechi depends heavily on proximity and goodwill.

Untitled Artwork 364

Most days, she relies on a neighbour to tell her when people have called looking for washing or ironing services.

Sometimes customers grow impatient when they cannot reach her; other times, she misses work entirely because she was not informed quickly enough. If someone wants me and I don’t hear about the job quickly, another person takes it,” she says.

Even when she needs to check on her children or confirm an order, she must borrow a phone. Borrowing makes her anxious. She rushes through calls, afraid of pressing the wrong button or ending the call by mistake. She does not save contacts herself and relies on others to help her remember numbers. Over time, the lack of reliable access has made her uneasy. Without a phone, she feels exposed – unable to respond quickly, manage emergencies, or keep her work steady.

Ogechi does not dream of doing more with a phone. What she wants is simple: a basic, familiar handset that allows her to answer calls, speak to customers, and stay in touch with her family. Just something I can use myself,” she says. Nothing more.”

Her Ecosystem of Learning and Facilitation 

Untitled Artwork 428

Ogechi’s closest source of support is her neighbour, who lends her a phone and tries to teach her basic functions.

She shows Ogechi how to dial numbers, check recent calls, and return missed calls, often repeating the same steps several times. Sometimes she guides Ogechi’s finger across the keypad. I watch her,” Ogechi says, but when I try it myself, I get confused.”

Learning is difficult because Ogechi does not have regular access to the device. Once the phone is returned, she has no chance to practise or repeat the steps on her own. The next time she borrows it, she has to start again. This makes her hesitant and careful, especially because it is not her phone. She worries about spoiling it.

Untitled Artwork 377

When customers call her neighbour asking for laundry services, the neighbour either relays the message or hands the phone to Ogechi to speak.

Even then, Ogechi is cautious and keeps the conversation short. Recently, she has begun giving out her neighbour’s number instead, so there is at least one reliable way for people to reach her.

Despite this, Ogechi remains determined. She asks for demonstrations again and again, hoping that one day she will fully understand the steps.

Learning Style: Women in this persona are likely to require sustained, repeated demonstrations over longer periods to learn. However, lack of sustained device access limits such opportunities.

Learning Needs: Women in this persona have limited and disrupted digital access, which likely results in their skills not sustaining, causing them to require continued support.

59% of the women in this persona are in the bottom 40% by household wealth in urban Nigeria. (DHS-8, 2024)

Reach and Connection: When there is access, women in this persona are likely to limit their use to making and receiving phone calls.

Facilitators: For women in this persona device access is mostly dependent on others and thus they could go for long periods without access to airtime.

16% of the women in this persona report irregular (occasional and seasonal) work. (DHS-8, 2024)

10% of the women in this persona report owning a phone. (DHS-8, 2024)

79% of the women in this persona report some livelihood activities. (DHS-8, 2024)