Logo vector Digital Personas
DP patterns P2

Independent Intermediate

Agnes

Age
28 Years
Location
Kwale
Marital Status
Married
Education
Incomplete Secondary
Pathways Segment

Protecting her savings through digital tools to support her family

22

Women are better able to protect their savings when digital products let them keep money in places that others cannot easily see or access – so they don’t have to argue, explain, or fight every time they try to save.

How She Uses the Phone 

Agnes has always had a habit of saving money. When she was younger, she kept whatever little she could in a small lockbox. Now, at 28, she saves with M-Shwari. Agnes doesn’t have a steady job, and the household largely depends on her electrician husband’s income.

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Why are you hiding it from me? Are you saving money for someone else?” he asked. Agnes refused.

I am saving this money for our children, and I refuse to let you throw it away on alcohol.” This led to a huge fight. Her husband pushed her around and threatened to beat her. Agnes left and stayed with her parents for a few months, still refusing to disclose the account details. Eventually, her husband apologised, and she returned home. Since then, he has not asked for her account details again.

Her Ecosystem of Learning and Facilitation 

Agnes used to save with M-Pesa but would lose her savings whenever her husband decided to withdraw from her account. About two years ago, she was at an M-Pesa agent’s shop when she overheard someone talking to the agent about M-Shwari. She waited until the crowd had cleared and then asked about it. The agent explained that M-Shwari was like a bank account — ideal for savings — and that it would also help her build a credit history, which could later unlock formal loans. Agnes described her situation with her husband. The agent gave a wry smile: Isn’t this the problem everywhere? Women save and their husbands drink away the money. But that’s the point of digital - you can keep your savings safe. Just because he is your husband doesn’t mean you have to share your PIN.”

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The next day, Agnes brought the required documents to open an M-Shwari account, and the agent helped her set it up.

Learning Style: Women in this persona are likely to require hands-on, demonstrative guidance when learning new tasks.

34% of women in this persona own smartphones. (DHS-8, 2022)

Facilitators: For many women in Kenya, M-Pesa agents and vendors tend to play the role of facilitators when it comes to mobile money and financial transactions on mobile.

47% of women in this persona have experienced some form of domestic violence. (DHS-8, 2022)

Norms, Control and Coercion: Husbands or partners of women in this persona may monitor their digital use. At times this may be linked to concerns around infidelity.

Transactions and Financial Security: Women in this persona are very likely to use M-Pesa for transactions and may also use related services such as Pochi accounts or savings features within the M-Pesa ecosystem.

Among women in this persona who earn an income, 48% report that others are involved in decisions about how their income is used. (DHS-8, 2022)

Perception of Risk: Women in this persona may accept monitoring from husbands reflecting internalised gender norms.

For the women in this persona who have husbands/ partners, 30% of the husbands/ partners have skilled manual jobs. (DHS-8, 2022)

93% of the women in this persona use mobile phones for financial transactions. (DHS-8, 2022)